What are the most popular gemstones after diamonds?
- Michael Fagan
- Jun 19
- 2 min read
When most people think about fine jewelry, diamonds usually steal the spotlight. But inside Williamsburg Jewelers, rows and rows of vibrant gemstones tell a different story- one filled with color, personality and meaning.
So what gemstones are guests asking for most after diamonds? According to the experts at Williamsburg Jewelers, three stones continue to rise to the top: sapphires, emeralds and rubies.
Sapphire:
The versatile favorite
Sapphires have become one of the most requested gemstones in recent years, especially for engagement rings. While many people picture deep royal blue, sapphires actually come in a rainbow of shades, including pink, peach, yellow and even white.
Guests love sapphires because they combine beauty with durability, making them ideal for everyday wear. They also offer a unique alternative for couples who want something personal and colorful without sacrificing elegance.
Emerald:
Rich color with timeless character
Emeralds are beloved for their unmistakable green glow and vintage-inspired feel. No two emeralds are exactly alike, and many people are drawn to the natural “garden” of tiny inclusions inside the stone that give each gem its own personality.
At Williamsburg Jewelers, emeralds are especially popular in heirloom-inspired pieces and custom designs where guests want a bold, sophisticated look.
Ruby:
A symbol of passion
Rubies remain a classic choice thanks to their rich red color and timeless symbolism of love and passion. Many guests choose rubies to celebrate anniversaries, milestones or family birthstones, while others simply love the warmth and drama they bring to a piece of jewelry.
A vivid ruby can instantly become the centerpiece of a design, whether surrounded by diamonds or standing beautifully on its own.
More than just color
One reason colored gemstones continue to grow in popularity is that they allow people to express individuality in ways diamonds alone sometimes cannot. Some guests choose stones based on birth months or anniversaries. Others simply fall in love with a color that reminds them of someone—or something—special.
That’s part of what makes the gemstone sorting process at Williamsburg Jewelers so fascinating. Before a gemstone ever becomes part of a ring, pendant or bracelet, it begins among trays filled with incredible natural color, waiting to be matched with the perfect design and the perfect story.
For the team at Williamsburg Jewelers, every gemstone represents possibility- and often, the beginning of a memory that will last for generations.
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